Celebrity Sponsored Ads/Brand Swag: ‘Lonnie Hawkins’ (Will Ferrell) for Skims

Campaign: An icon never retires. The legendary golfer is back for one more round, and this time, he’s wearing SKIMS. The Hawk premieres exclusively on Netflix July 16th.

Objective: Will Ferrell partnered up with Skims to promote his new Netflix movie; a partnership made in heaven.

Why it works:

1. Will Ferrell stripping down in Old School. Check
   Will Ferrell stripping down for an SNL Skit “Short Shorts for the USA”. Check.
   Will Ferrell stripping down to promote his new Netflix movie "‘Lonnie Hawkins’. Check.

2. Is this played out? Yes, it is. We’ve all been way too familiar with Will Ferrell’s torso over the years. At this point, we all know his appendix scars, and he’s way too comfortable showing his ‘dad bod’ in ways it’s uncomfortably acceptable now.

3. Funny, expected, clever brand partnership. It works, even though it feels familiar and not necessarily fresh; it’s Will Ferrell, and we love him for embracing his awkwardness.