Campaign: Let Loose with Sh*t Shoes
Campaign: Introducing the Sht Shoes - A Chicer Way to Sh*t
Objective:
Female founder and CEO, Alexandra, writes on her site '“I’ve struggled with constipation, bloating, and digestive issues for as long as I can remember—just like so many other women. It left me feeling embarrassed, ashamed, and frustrated that my body wasn’t working the way it should. After countless doctor visits, I was left with nothing but harsh laxatives that offered only temporary relief and every miserable side effect you can think of. I became determined to create an amazing, all natural solution that would improve women’s lives, allow them to feel better in their bodies, and break the taboo around constipation and digestive health. With a team of doctors and scientists, Let Loose was born. It has changed my life and I hope it changes yours too. Because, let’s face it—women have enough sh*t to deal with.
A gut health company, Let Loose, is stepping into the world where fashion meets function with SH*T Shoes that promise to give your bathroom habits a natural lift squat while sitting on the toilet for better posture.
In her own words:
According to Let Loose founder and CEO Alexandra Houx Grounds, the idea grew out of her own experiences with constipation, bloating, and digestive discomfort. She says conventional toilets encourage a seated posture that can tighten the muscles around the rectum, while squatting helps straighten the anorectal angle, allowing waste to pass more easily.
Why it works:
1. A clever product, introduced with humor in a fun and ingenious way.
2. There are tons of ‘gut-health’ brands out there, from the big-box names to the small pharmacies all across the world; everyone has the magic cure for what ails you below the belly button. ‘Let Loose’ is doing it smart, with humor.
3. Digestive issues are genuinely not a subject we want to discuss, even with our closest friends; however, a smart and effective product, no matter how silly, builds curiosity within us. Makes us want to learn more.
4. What a great conversation starter, if awkward as hell, to have these in your bathroom for guests to use. Now that would give a snoopy-guest something to pause about.
Credit and images: https://community.designtaxi.com/topic/32981-these-sht-shoes-arent-just-stool-pendously-stylish-theyll-help-you-poop-too/?_bhlid=4416c1666d9de6c3d658b6dfa151bc7ee0c9b28b
